Sportsbook

The GenBet sportsbook is a highly scalable and flexible sportsbetting platform designed to simplify the process of running a sportsbook. The comprehensive liability management systems allow traders to configure bet referrals based on a variety of parameters so that they can maintain maximum control over the bets accepted without becoming overloaded.

Direct integration with in-play pricing algorithms allows traders to manage their live content from a single screen, dramatically reducing workload during demanding in-play situations.

Genbet is integrated with many of the industry's leading data suppliers with more being added continuously. The system automatically matches data across different feeds meaning operators can pick and choose between suppliers for different sports for set-up, in-play or results data.

The platform is multi-channel and supports both on and off-line operations with the ability to set prices on a per channel basis. For telephone operations GenBet includes an intuitive TelBet interface designed to maximise operational efficiency in bet processing. This was developed in conjunction with one of the UK's busiest telephone betting call centres.

Extensive APIs both for customer facing applications and for the management of the system allow operators to integrate new content and interfaces directly with Genbet, using their own development resource.

As with all Geneity products the GenBet sportsbook can be provided with the Geneity Wallet or integrated into an existing or new third-party wallet solution.